5 Ways to Optimise Website Customer Experience
Customer experience optimization is about creating experiences that make people happy. This includes everything from the way you design your website to how you communicate with your customers.
Without an excellent online customer journey experience, no one will want to use your product or service.
According to a survey by Sweor, 57% of customers won’t recommend a business with a poorly designed mobile site.
Also, a statistic by InVision showed that 88% of online visitors wouldn’t return to a website if they had difficulty navigating it.
This shows that customer experience is increasingly important, especially when navigating online.
It may seem daunting as you may have to deal with many tools to tweak and test different aspects of your website.
The good news is that there are several ways you can improve your customer experience, starting from your online presence, i.e., your website.
What Does Customer Experience on Your Website Mean?
Customer experience refers to how well your potential customers interact with your business. It’s not just about making sure they find what they’re looking for when they visit your site, but also ensuring they get the best possible service while they’re there.
There are three key areas where you need to focus:
1) The user interface – this is the first thing your visitors see when they come to your site. So you want it to be easy to use and intuitive so that they don’t have problems finding what they’re looking for.
2) The content – this is the information that appears in your site. Again, make sure it’s relevant, engaging, and useful. If someone comes to your site and doesn’t know what they’re looking for, they will leave immediately.
3) The call-to-action (CTA) – this is the final piece of information that encourages them to take action. For example, if you sell products, you might offer a discount or free delivery.
How Can I Improve My Customer Experience On My Website?
Optimizing your customer experience starts by understanding who your target audience is. What do they care about? How much time do they spend on social media? Do they prefer mobile devices over desktop computers? Once you’ve got an idea of their preferences, you can start thinking about how you can create a better experience for them.
Here are some tips to help you improve your customer experience on your site:
1.Use Clear Site Navigation
Having a simple, clean layout makes it easier for users to navigate around your site. This includes the ability to navigate through your site without getting lost or confused.
Users don’t want to spend too much time figuring out where things are. Instead, they want to find what they’re looking for and move along.
2.Keep Things Short and Sweet
Long pages aren’t always the best option. People often only read one screenful before moving on to another site. Therefore, keep your pages concise.
3.Optimize Content & Copy for Search Engines
To ensure your site ranks high, you must ensure it’s optimized for search engines. This is because Google (as well as other search engines) uses algorithms to rank websites based on the quality and relevance of their content.
4.Understand the Intent Behind Your Customers’ Purchases
Why are they coming to your site? Are they buying something specific? Or are they browsing through your site?
Knowing this will help you understand what kind of content you should provide.
5.Make Sure Your Website Is Device-Responsive
People now access the internet using a wide range of devices, including smartphones, tablets, laptops, and desktops.
Ensure your website is responsive across all platforms, so visitors don’t have to zoom in and out of the website for better viewing.
Overall, improving your customer experience should be at the top of your list as you work towards building a successful online presence.
We, at Salt Tech, believe that user experience is key to success. We design and build awesome websites for our clients, and we want yours to look good and be easy to navigate too!
If you’d like us to set up a better customer experience for your website, contact us today at salttech.my!
