We help you to learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. We do consumer market analysis by complementing research with sales data, CRM data, and speaking to customer-facing employees. Once we identified these groups, social data can elaborate your understanding by providing a more holistic view of the groups.