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How to Keep Your Leads Engaged and Convert Them Into Sales With Email Automation?

Automation is an excellent way for businesses to save time and money and increase profits. It can also help you reach your sales goals faster than ever before. As a business, it’s crucial that you have the right tools in place to make sure the marketing efforts are working effectively.

Email marketing, in particular, is one of the most cost-effective ways to promote your message, whether you are an individual or a business.

Although it is effective for reaching out to customers and potential clients, it can be pretty time-consuming and expensive. If you don’t use automation technology, there’s no telling how much time and money you’ll waste on repetitive tasks, such as sending emails.

The best email marketing services offer more than just plain email marketing; they provide additional features such as autoresponders, action triggers, segmentation capabilities, analytics, interactive forms, social media integration, and other applications to help your company get closer to your leads.

You may not need all these advanced features, you would need them as you want to customize and fine-tune your email automations in the future.

So how can you take advantage of email automation to grow your business?

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1. Identify Your Email Marketing Goals

Before you start automating emails, you must first identify your goals for using this tool. You want to figure out why you’re doing email marketing in the first place. 

  • Do you want to build brand awareness? 
  • Increase customer engagement? 
  • Generate new leads? 

Whatever goals or objectives you set, you want to ensure that you’re clear about them.

2. Segment Your Target Audience

Once you’ve identified your goals, you need to understand your target audience. This means figuring out who your ideal customer is. 

  • What do they do? 
  • Where do they live? 
  • How old are they? 
  • What are their professions?
  • What’s their industry?

The answers to these questions will help you determine the best type of content to send to each group of people, which would help you send the right email to them when the automation trigger occurs.

3. Understand Your Lead’s Journey or Stage

After you’ve figured out who your target audience is, you need to understand their journey or stage. Knowing where they are in the buying process helps you create relevant email messages that resonate with them.

For example, if someone has already purchased from you, you might want to send them a thank you email after they order. But if someone hasn’t made a purchase yet, you might want to encourage them to check out your website or pages in the email content.

4. Create a Triggering Event

Now that you’ve got your goal, audience, and stage figured out, you need to think about triggering events. These could include things like:

  • A specific date (e.g., “Send by October 31st”)
  • An event (e.g., a sale)
  • A certain number of times a user clicks on something (e.g., five times)
  • A certain amount of time passes (e.g., 30 minutes).

With triggering events, you can automate emails based on actions users take.

5. Set Up Autoresponder Sequences

Once you have a triggering event, you need to set up an autoresponder sequence. This is basically a series of emails that you send to users based on their actions.

For instance, you might set up an autoresponder sequence for someone who makes a purchase.

You’d send them a welcome email, followed by a follow-up email thanking them for making a purchase, and then another follow-up email asking if they had any questions.

Engaging leads with automated email is one way to increase sales and generate new revenue. It’s also a great way to keep in touch with current customers and nurture relationships.

If you’re interested in supercharging your email marketing efforts for your business, contact us at Salt Tech today at!