SALT TECH - Blog 13 featured

Digital Marketing Service

1. SEO

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Introduction:

Search Engine Optimization (SEO) is the craft of getting more people to visit your website.

It is the most effective way to increase your online presence and generate new leads and sales.


Problem:

Many businesses don’t know how to do SEO that generates qualified traffic and leads.


Solution:

We help you to rank for profitable keywords with content that converts.

Make sure your website speed and structure are bulletproof.

Put your firm on the map, then dominate your local market.

Earn links and drive leads from authoritative, industry sites.


Process:

The first step is to understand your business and your customer base.

Next, we will develop a strategy that considers your website’s current issues, assets, and competitors.

We will then send you a proposal that includes all the information you need to decide whether or not this is right for you.

Every month, we work tirelessly to earn your trust and business by communicating clearly and delivering measurable results.


Why us: 

We create data-driven digital strategies that are rooted in marketing fundamentals. We deliver truly integrated campaigns that achieve business results and ROI.

2. Google Ads

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Introduction:

Google Ads is one of the most effective ways to advertise online.

In fact, Google Display Network reaches 90% of Internet users worldwide, across millions of websites, news pages, blogs, and Google sites like Gmail and YouTube.

Not to mention, Google Search Ads offers a highly targeted audience, which makes them perfect for small businesses looking to reach their target markets. Google Search Ads are helpful as they allow you to choose specific audiences based on the keywords they enter when searching, which may include location, age, gender, interests, etc.

It allows you to reach millions of people at once, and cost per click (CPC) advertising is a great way to test different ad types and sizes to find which works best for your business.


Problem: 

Most businesses don’t know how to use CPC (Cost-per-click) effectively or have no idea how to measure its success.


Solution: 

Our CPC service will help you to run campaigns that convert into new clients and increase profits.


Process:

We start with a free consultation to understand your goals and objectives.

Next, we develop a campaign strategy that includes targeting options, budgeting and reporting.

Finally, we execute the campaign and report back to you regularly so you can track progress.


Why us: 

We provide you with a clear ROI.

3. Facebook Ads

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Introduction:

Facebook Ads is one of the most effective ways to advertise online. It allows you to reach millions of people at once and has proven to be very successful for many different types of businesses.

It’s not as expensive as traditional advertising methods like TV or radio but Facebook Ads does require some investment up front.


Problem:

Many businesses don’t have any idea how to use Facebook Ads effectively; therefore they spend money without knowing whether it will generate results.


Solution:

We help you to target your ideal customer using Facebook Ads.

We help you to set up campaigns, manage budgets and track performance.

We help you to create ad groups, define audiences and run split tests.

We also give you tips and tricks to improve your conversion rate.


Process:

The first step is to choose which type of campaign you want to run.

There are three main options:

1) CPA (Cost Per Action): This is when someone takes a specific action after viewing your ad. For example, if you sell shoes, you could offer a discount code for anyone who buys a pair of shoes through your ad.

2) CPV (Cost Per View): This is when someone views your ad. You might offer a free trial of your product or service.

3) CPC (Cost Per Click): This is when someone clicks on your ad. You might pay per click to promote a new product or service.

After choosing your campaign type, you need to decide on your budget. We recommend starting off with a low budget and increasing it over time until you find the right balance between spending and return.

Next, you need to select your audience. There are two main options:

  1. Targeting: This means selecting a group of people who meet certain criteria. For example, if your company sells shoes, you could target men aged 18–35 years old living in the UK.
  2. Audience: This means targeting all users who visit a particular website. For example, if the website you want to advertise on is www.facebook.com, you would target everyone visiting this website.

Once you have defined your audience, you need to choose your ad copy. The key here is to keep things simple and clear. If you try to be too clever, people won’t understand what you are trying to say.

Targeting on demographics, interests & lookalikes to approach the right customers. Generate leads, drive website traffic, and build brand awareness with Facebook.

4. Instagram Ads

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Introduction:

Instagram Ads are a great way to promote your business or brand on Instagram.

They allow you to reach new audiences and engage them with your message.

Your ad will appear in the feed of users as they scroll through their newsfeed.

It’s like having a billboard right at the top of their screen.


Problem:

Many businesses struggle to generate enough leads and sales using traditional advertising methods.


Solution:

Instagram ads help you to connect with your ideal customer and grow your business.

We’ll set up Instagram ads effectively and efficiently for you.

We’re specialists at creating engaging campaigns that convert.


Process:

1) We’ll discuss your objectives and goals and determine which type of campaign would be most effective for you.

2) Then we’ll develop a customized strategy that includes targeting, creative, budgeting, and measurement.

3) You’ll have access to monthly reporting so you can track your progress and measure success.

4) Once the campaign has been launched, we’ll continue working with you to ensure your account is performing well.


Why us:

Combining experience with more than 20 years, we‘re able to provide you with a full insight and solutions. 

We’ve worked with multiple industries, and collaborated with more than 100 brands.

Over 2 million businesses connect with people on Instagram. We help your business to reach new customers and elevate your brand with Instagram ads.

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