SALT TECH - Blog - Remarketing strategy

Attract Returning Traffic To Your Website With Remarketing Strategies to Skyrocket Conversions

Marketing is about getting people to buy your product or service, which can be very competitive.

It means you need to be able to sell yourself in the best possible way. And that means understanding how to make yourself stand out from the crowd. You also need to be able to leverage existing marketing channels to get more traffic for less cost.

This is where remarketing comes in handy. 

Remarketing is the process of targeting visitors who have already visited your site but didn’t convert into customers.

You can use remarketing to target those visitors with ads based on their previous behaviour. This helps you bring back these visitors as prospects.

For example, if you run a fashion store, you first run an ad campaign on Facebook. Then when users visit your website, you display an ad based on their past clicks on certain products they looked through.

SALT TECH - Businesspeople meeting plan analysis graph

Why Should I Use Remarketing?

There are many reasons why you should consider using remarketing. Here are some of the most common ones:

Increase Conversions: One of the main benefits of remarketing is that it increases conversion rates.

Boost ROI: Another benefit of remarketing is that you can track which campaigns work better than others.

Get More Customers: When you use remarketing, you can reach out to past customers and offer them discounts or other incentives.

Increase Brand Awareness: Remarketing allows you to build brand awareness among your current customer base.

Get Better Leads: Remarketing allows your sales team to contact past customers directly.

SALT TECH - Businesspeople working in finance and accounting

Remarketing Strategies You Can Use to Increase Conversions 

Now that we have explained what remarketing is, let us look at some of the ways you can use remarketing to improve your conversion rate.

1. Target Your Existing Audience 

One of the easiest ways to use remarketing is by focusing on your existing audience. For instance, if you have a blog, you can create a remarketing list of your readers.

Then you can send targeted ads to people who read your content but did not purchase anything.

Airbnb has done well with remarketing, in which they target their existing audiences. For example, they remarket the list of homes that their visitors may click on before but didn’t make the booking through Facebook ads.

2. Incentivize Your Audience 

Customers love discounts and coupons to save money. So you can incentivize your audience by offering them discounts or coupon codes whenever your target audience comes across your ads.

For example, you can offer a discount code to your customers every time they come across one of your ads.

AppSumo has done a great job of incentivizing their visitors by offering 10% discount for

3. Offer Promotions Based on Customer Behavior

Another strategy is to offer promotions based on customer behaviour. For example, if you notice that your customers tend to search for specific items, you can offer special deals to them.

Spotify, for instance, offers discounted subscriptions to its premium service only to those who listen to music through Spotify, particularly those who don’t subscribe to their premium account yet.

4. Exclude Your Current Customers or Clients

The aim of remarketing is to get more leads for your business. But you don’t want to annoy your current clients by continuing to sell to them.

Remember that acquiring new customers is harder than retaining old ones. Therefore, excluding your current customers from your remarketing lists is crucial.

5. Segment Your Audience

Segmenting your audience will help you identify which groups of customers respond well to certain types of advertisements.

It’s essential to understand the different aspects of your customers so that you can tailor your ads accordingly.

For instance, if you sell products online, you should segment your audience into men and women, as each gender responds differently to various marketing tactics.

6. Cart Abandonment Strategy

If you are selling online through an online store, then you need to implement cart abandonment strategy.

The average cart abandonment rate is as high as 70%, so you want to entice your customers to return to your store and complete the checkout.

You can use Google Analytics to track the number of abandoned carts. Then use remarketing tactics such as retargeting to bring your customers back to your website.

Salt Tech has an automated CRM that can do remarketing for cart abandonment, which includes sending emails to customers to go back to their carts and complete the purchase.

This helps customers to be able to complete the purchase without possibly leaving their cart permanently.

Remarketing allows you to target visitors who have already shown interest in your business by visiting your website before.

It helps you keep those customers engaged with ads that are relevant to them. This makes them more likely to purchase from you again.