SALT TECH - Blog - salttech x avanser featured photo

Announcing Our Strategic Collaboration Between SALT TECH & AVANSER

We are pleased to announce that we, SALT TECH, are establishing a new strategic collaboration with AVANSER.

Throughout our collaboration, we will pursue advanced marketing strategies which include omnichannel marketing and performance marketing, helping businesses achieve a higher growth rate.



AVANSER provides a suite of cutting-edge call tracking, call handling, and analytics tools that help businesses gain more visibility into their sales and marketing efforts.

The technology enables businesses to have a more complete marketing attribution model that leads to better insights into how they can improve their return on advertising spend (ROAS) and reduce lead response time, getting more leads and closing deals faster.

Originally from Australia, they have also expanded to other countries, including Malaysia.


Our Collaboration

SALT TECH - Blog - salttech x avanser content

Focusing on digital marketing efforts, SALT TECH and AVANSER jointly introduce to you a one-stop solution for omnichannel and performance marketing.


Omnichannel Marketing

Omnichannel marketing is about creating a valuable and consistent experience across all channels where customers interact with brands.

It’s about understanding customer needs and expectations at every touchpoint and delivering relevant messages and offers through each channel.

With SALT TECH, our omnichannel marketing solution includes the combination of social media marketing, content marketing, email marketing, and digital ads. With the addition of AVANSER’s smart call tracking technology, businesses are able to further improve their follow-up process, keeping leads warm, and increasing the likelihood of conversion with automated inbound and outbound call tracking.


Performance Marketing

Performance marketing on the other hand focuses on specific actions or activities that drive business results. It uses data analysis to understand the behavior of consumers and then delivers targeted messages to influence consumer decisions.

This would be done by identifying the target audience based on their behavior and interests, delivering personalized content or offers to them through various channels. Furthermore, the focus would be on driving conversion rates. This would be to use data to identify what works best for your business and then optimize it.

As we help businesses run paid marketing and brand campaigns, AVANSER’s real-time AI generated insights provide businesses the added advantage of knowing which channels drive the highest quality leads. Management can easily and confidently make informed decisions to optimize and improve their marketing efforts continuously.


Our Overall Goal With This Collaboration

In short, the collaboration between SALT TECH and AVANSER aims to help businesses accelerate their marketing efforts with ease through our new and comprehensive omnichannel and performance marketing strategies.

For more information, contact us at +011-17226988 or drop us an email at [email protected].